• Evan Jones

The Importance of Real Estate Photography!

Updated: Jun 12, 2019

Did you know that listings with professional photos sell for more money? Not only that, but they sell quicker!

Below are a few quick facts about the importance of Real Estate Photography and impact it has on Home buyers as well as Agents!


  1. Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description. (The Wall Street Journal.)

  2. Homes with high-quality photos receive 47% higher asking price per square foot. (cbsnews.com)

  3. For homes in the $200,000 to $1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.

  4. Homes with more photos sell faster, too. A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.

  5. Homes with professionally photographed pictures can sell for up to $19,000 more. (marketleader.com)

  6. Agents who outsource photography earn twice as much commission as those who do not. Only 35% of agents use professional photographers (inman.com)

  7. Listings with professional photographs sell 32% faster, spending only 89 days on the market compared to 123 for other homes. (PR Newswire)

  8. Only 15% of listings have high-quality photography, with half of over $1 million listings using low-quality photos. (The Wall Street Journal)

  9. Listings with professional photos receive 118% more online views. (IMOTO PHOTO)

  10. Professional photography can help sell your listing 39% closer to the original listing price. (IMOTO PHOTO)

  11. Homes with professional photos get 61% more views. (REDFIN)

  12. Listings with high-quality photos can gain anywhere between $934 and $116,076 more on the market. (The Wall Street Journal)

  13. Homes listed between $400,000 to $500,000 sell 18% better in the first six months with high-quality photography. (REDFIN)

  14. You have two seconds to grab the buyer’s attention without a photo, and 20 seconds with a photo!(marketleader.com)

  15. 83% of buyers cited pictures as very important. (investordetails.wordpress.com)




Are Professional Photographs worth it?


Yes. Homes with photos taken using a professional camera typically fetch more money and sell faster. Sellers who used a high-quality camera and lens for their listing photos got an average of $3,400 more for their properties.



How to personalize the home buyer journey and exceed customer expectations


Emotion is the No. 1 trigger of the affluent buyer, so use it to your advantage. A good photo can speak not a thousand words, but a million words.

Creating the perfect composition

Just as with a painting, a photo must be composed. The photographer will define the subject of the photo and the elements that will be included. They will dictate how best to fill the space, where to create horizontal and vertical lines, and where to direct the focus. When capturing buildings or architectural subjects, the photograph must be taken in such a way that the home buyer is led through the various structural elements. Straight lines and curves can add appeal to a home and help to guide the home buyer along the image.



Getting the right angles


In photography, it is all about lighting and angles. A great photographer can bring out the best features of a home by mastering angles and lighting. Good photographers strive to capture the right angles to make a home as desirable as possible. This means shooting with a tripod, shooting at the right level and using either available light or adding lighting to certain areas of the home, which will ensure that each room in the home looks extremely desirable.


Post-production


Post-production is the art of choosing the right photos and enhancing them. The home buyer will not be given all the raw photographs; instead, they will be presented with the final edited photo selections.

Often, the best photos aren’t the ones that are tight, meaning photos that have plenty of space around the subject to work with are better. This type of image allows usage for different purposes. It is much easier to crop a photo than have to add fake cloned components.

When the selections have been made, the photographer processes the photos and enhances the color. The photographer will then edit the photos to ensure that trees, grass, home and sky are perfect. This involves fixing brown grass patches, editing paint on a home and much more. Once the photographer is finished with his post-production. This isn’t a simple task, and to do it well requires a high level of expertise. But, this isn’t the time to save money.



Remember, a potential home buyer will not be thinking about why they love a photo; they will only know they love it. Offering a home seller professional photography has a tremendous value not only for them, but for the agent, as well!!!





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© 2019 by Evan Jones. All Rights Reserved